Partner With Us
Build What Comes Next
A partnership built around football, youth development, community and storytelling. Founding partnerships are open now.
Summer 2026
A Historic Club, A New Chapter
Founded in 1974, Tanjong Pagar United carries success, adversity and return. That resilience is the foundation for what we are building now: a competitive first team, a pathway from first kick to first team, women's football and a club people want to belong to — and that brands are proud to stand behind.
- NewLeadership from Sports Dev and football professionals
- NewHead coach Miquel Llado · Sporting director Quim Besora
- 13New signings, including Boris Kopitovic
- 3Singapore football legends on staff: Jaslee Hatta, Indra Shahdan, Ridhuan Mohd
People are paying attention
Matchdays Feel Like Home
- 1,000+
Home Debut
A packed Jurong East for our first home game: families, drums, chants and a matchday people are still talking about.
- 76K+
Highlight Views
Views of our match highlights on the Singapore Premier League's official channel — just 6 matches into the season.
- 24K
Must-Watch Football
Our 4–3 thriller at Balestier is one of the most-watched matches of the whole SPL season.
“The first home match was like the old days, stadium filled to capacity. The fans, the atmosphere, the food, the entertainment, the drums, the chants. Epic! We made Jurong East our fortress.”
What can Tanjong Pagar do for your brand?
One Partnership, Many Audiences
- 01
Build Affinity
Create emotional connection through football.
- 02
Reach New Audiences
Fans, families, youth, community and international followers.
- 03
Create Content
Stories and access you can use across your own channels.
- 04
Drive Action
Campaigns, promotions, sign-ups, trials, offers and customer acquisition.
- 05
Engage People
Hospitality, employee experiences, client entertainment and player access.
- 06
Create Impact
Youth, education, women's football and community programmes.
Shirt · Stadium · Screen · Matchday · Community
Put Your Brand Inside the Story
Kit
The club's most visible asset — in match action, photography, social content and supporters' wear.
- Front of shirt
- Sleeve and shoulders
- Back and shorts
- Training and travel wear
Stadium
Jurong East puts your brand close to the action and in every photo and video that travels beyond it.
- Pitch-side LED
- Perimeter signage
- Big screen
- Media and interview wall
Matchday
Turn visibility into an experience supporters take part in, photograph and share.
- Fan zone and booths
- Half-time activations
- Player of the Match
- MC recognition
Digital & Content
Repeatable brand moments before, during and after every match.
- Line-ups, goals and full-time
- Reels and highlights
- Original series
- Website and newsletter
Youth & Women
Back the pathway from Barça Academy and the Centre of Excellence to the first team and the women's game.
- COE and youth kits
- Scholarships
- Women's football
- Coach development
Community & Hospitality
Bring clients and staff close to the club, and give back through football.
- VIP hospitality
- Schools and community
- Player appearances
- Official supplier
Own something that matters
The Next JaguarPresented by your brand
A season-long platform that combines youth development, player stories, matchday recognition, community activity and original content — presented by your brand.
- Youth development support
- Original player and pathway stories
- Training and clinic activity
- Matchday recognition
- Community participation
- End-of-season content
Our partner network
The Brands Behind the Badge
- Club Operating PlatformSports Dev
- Official Kit SponsorThorb
- Official Gym PartnerSnap Fitness
- Official Transport PartnerWestpoint
- Recovery Support21 Recovery
- GroomingGentleman Barber Shop
- Kit Printing & MerchandiseThe Sporting Edge
How we work
Built Around Your Objectives
We build backwards from the business objective — not forwards from a list of available assets. Before the partnership starts, we agree what success should look like.
Understand
Understand your objectives.
Combine
Combine the right rights and activation.
Agree
Agree success measures.
Launch
Launch and activate.
Report
Report and optimise.
“The new management at Tanjong Pagar are giving us great visibility in the community through our booth on gamedays, on their social media and on the LED screens in the stadium. We are very happy with the partnership.”
Become part of what comes next
Start the Conversation
Every partnership is designed around your objectives. Message us on WhatsApp and tell us what you want to achieve: we will send you our partnership deck and recommend the right mix of visibility, content, experiences and community impact.
Prefer email? hello@tpufc.sg